What is the judging criteria?

The winners will be carefully handpicked and chosen by our judging committee who are innovation and product leaders from around the world.


Judges will score entries for entered category based on the following judging criteria:

A) Originality, Creativity & Intent

B) Functionality & Technical Qualities (how well does it work?)

C) Ease of Use & Adoption (impact on end-user experience)

D) Game-changer (potential impact in category and industry)

E) Implementation & Performance (go-to-market strategy and entries with track record will be rewarded)

F) Potential for Growth (sound business model and market opportunity)

A nine-point scale will be used where 1 = Exceptionally Poor (the lowest score), 2 = Poor, 3 = Weak, 4 = Low-Average, 5 = Average, 6 = High-Average, 7 = Strong / Good, 8 = Excellent, 9 = Exceptionally excellent (the highest score)


Scores will be averaged together to determine each entry’s overall score. Judges will receive the top 3-5 contenders in each category and the final scores will remain confidential and release requests will not be entertained. The entry with the highest score per category is the Category Winner. Some judges may abstain from a category if they believe there is a conflict of interest or for any other reason. In which case, some categories may have more scores than others. In any case, the overall score will be averaged.