Five Easy Steps to Improve Your Storytelling Skills

My boss at TBWA had once said, “Don’t write anything you yourself would not read”, and that was the most meaningful advice I ever got.

Storytelling is an important skill to have, whether you are a PM, PMM, or even a Data Scientist. Effective storytelling helps customers connect with your brand and creates clarity around your proposition. Even though writing is a creative expression, it can be streamlined by following some very easy guidelines.